Type to search

Quick Guide to Social Media Marketing for Educational Institutions

Since everyone is on the internet these days, social media has become one of the fastest ways to catch updates, share information, and gather followers for your brand.

Educational institutions, as well as essay writing services where students buy essay online, also require excellent branding and social media marketing to thrive. As a social media manager or brand consultant, your university or college can build a solid reputation online when you apply the right strategy. 

We’ll share eight social marketing strategies for higher institutions that you should use in your campaigns. Perhaps this is the big break your school needs to succeed on social media! 

Create Brand Awareness

With thousands of colleges out there, you should be exploring ways to stand out. The first step is to get your audience to familiarize themselves with your brand. 

Create a unique brand identity by showcasing your university’s strengths, prime points, and achievements. You can also use social media to attract prospective students and build an active social engagement with enrolled students and alumni members.

Start by posting visual content that further motivates viewers to follow and engage with your school on social media. This content can include photos of faculty members, students, state-of-the-art facilities, accomplishments, projects, etc.

Take Advantage of User-Generated Content (UGC)

User-generated content involves asking students, lecturers, and alumni to create content that boosts your institution’s profile. This type of content is organic, inclusive, and easy to generate.

For instance, you can organize an Instagram challenge of students rocking the college’s sweater and post the best impressions on your social media channels. You can also create hashtags related to ongoing activities in your school and encourage students to make the hashtags go viral. 

This social media marketing strategy is also helpful for engaging student members online and using their influence to drive engagement. In addition, it gives your brand a welcoming personality before your followers.

Form Social Media Communities

There are usually smaller units within higher institutions, like departments, clubs, and societies. By creating social media communities, you should help prospective students, parents, and alumni access specific content about your institution. 

For instance, you can create a Facebook group for your University Book Club where you share updates on book readings and membership meetings. If your school has an active sports team, then you should host a separate channel to share all their sports updates.

Use Feature Stories

Feature stories are real-life testimonials of students detailing their experience in your institution. As with user-generated content, feature stories are ideal for driving brand awareness and building a social profile among users. 

Celebrate historical days like International Women’s Day and Breast cancer Survivor Day while featuring stories from students willing to talk about how the institution supports those movements. Be genuine about your school reports and stories shared on your social media platforms. 

You should also feature a diversity of cultures, ideologies, and religions in your stories to give users an all-around personalized experience. 

Adopt a Platform-Specific Strategy

Of course, you want to increase engagement, but you’ll need to use the right platforms. Creating platform-appropriate content for the right audience is a quick way to build a solid image for your institution on social media. 

LinkedIn is the ideal place to connect with corporate organizations, alumni, and faculty members, while Instagram or Facebook might be great for posting pictures, sharing school highlights, and connecting with students. You can also use Quora to host discussions among students and prospective candidates.

Organize Online Tours

This marketing strategy focuses on potential students because online tours grant them the opportunity to see what’s inside your school without a physical visit. The best way to do this is to allow your students to conduct the tours. 

Create a detailed video showing what your institution offers to prospective students while college students act as tour guides. Then, post the videos on YouTube and link anyone who visits your social media channels and website to the tour video. 

You can upload parts of the video as part of Instagram highlights or post them as Stories on Facebook and Twitter.

Develop a Content Calendar

As your social media presence grows, it’ll take more than posting content every day to maintain a massive following online. You’ll need to be strategic, timely, and specific. 

The social content calendar summarizes your social media marketing plan for a period, usually 30 days. Here, you map out a list of content ideas and approaches for updating multiple social media channels for your institution. 

Consider using social media management tools to optimize your performance and automate repetitive tasks. Then, you can have enough time to run other marketing campaigns that drive student enrollment into your institution. 

Track Your Marketing Progress

As you implement these strategies, you’ll need to track your performance using social media analytics. Monitor the engagement and audience reach across multiple channels to determine what works best for each channel. 

For instance, you might get more engagements when you celebrate milestones on Facebook than when you use hashtags for student engagement. Likewise, your TikTok might be ideal for sharing student college experiences, while Instagram helps save campus highlights.

Analyze what social platform is best for students or professionals, as well as which platforms potential students will engage with better so that you can increase engagements in those areas. Experiment with fresh content marketing ideas and occasionally try something new. 


Social media marketing for educational institutions helps maintain a solid social profile, drive new student enrollment, and foster student engagement online. 

If you’re looking for these results, then you should start with these strategies. They are easy to implement and guaranteed to produce impressive results. Marketing college and universities to anyone with a social media account has never been easier!