Currently, advertising in TV programs in the form of pop ups is a fast-growing form of advertising and is favored by many SaaS businesses with advertising needs. So what is a pop up? Let’s answer questions with Error Code 0x in the article below!
Firstly, let’s briefly talk about SaaS. Short for Software-as-a-Service, Saas is one of the most popular forms of cloud computing. It is described as a software application service delivery model; where the vendor does not sell a software or physical product, but rather provide a service based on that software.
In simpler terms, the vendor creates and maintains a web-based software, which the customer can access remotely via the internet after paying a recurring subscription fee (monthly, quarterly, annually).
Now let’s dig into pop up and why it’s crucial for Saas companies to include pop ups ads on their website. Pop ups are a new style of advertisement. Pop ups are often associated with websites and they appear when users access those sites that pre-programmed these ads. Pop up usually shows promotions or upcoming events.
Pop-up notifications get a lot of attention from website visitors because they overlay the entire content of the website. To view the content of the website, the user must turn off these pop ups but most of the time they are intrigued to read the content first.
Currently, pop up is being used in almost all SaaS companies with many different purposes but mainly aimed at advertising. Pop up is one of the very popular advertising methods of digital marketing. For marketers, grasping how to make an attractive pop up is a huge advantage because it can attract a lot of viewers. A pop up that attracts a lot of reader time or clicks is a successful pop up.
Pop up related concepts for SaaS business
Pop up on the mobile phone
Pop up on the phone is multi-window multitasking. Basically, you will see a floating application window with a minimized size that you can move around the screen. If you install an up-to-date mobile app for pop ups, your users will experience professional looking, attractive ads that are not disturbing.
In this particular circumstance, one feature is that the space on mobile will be less, so the space for ads will also be more limited; thereby posing the problem of fonts and the message will have to be more concise but still convey the full meaning to the customer.
Design and brand image must stand out
Design is always important to a brand. In pop-up ads too, how to make it stand out is not an easy thing. You must always keep in mind that this is a very important task and it will be the first thing that catches the customer’s eye when the ad appears.
Because the design will attract the customer’s attention; Building brand image will be the most important factor. Make sure that your brand image is attractive enough to entice customers and that the “short but quality” message can reach customers in a short period of time.
Strong headlines are the key to success
Pop up ads have a feature that is a short ad format, not appearing for a long time, so the title must be attractive to move customers immediately.
If you want to convert customers from online to offline, the most important thing is to focus your strategy on the title next to the design. Affirm the value of the business by providing them with a concise value, making customers read once and remember immediately. So, don’t let them go away too easily, come up with a “shocking” enough title that can hit their soul.
Make pop-up ads stand out
The title just mentioned above plays a huge role because it covers the meaning of your ad, whether customers want to continue reading or not depends on your title.
However, the title is not the all-in-one element in a pop-up ad, it has an attractive enough title, but right after the title, how to make it stand out that customers can be interested in. Business is another story.
Send compelling messages, make a difference in your pop-up ad from the competition so customers can go directly to your homepage.
Keep your CTA steady and impressive
Using a CTA is as simple as adding a “Submit” button to your pop-up ads on your saas website, if your customers have been attracted to the previous things then the subscribe button will be the last “blow” to the visitor.
You will need to have a beautiful CTA that is easy to attract customers and they can leave an email address for the business to reach them in the long run.
The best way to create a clear and concise CTA is to make sure a CTA is full of “unique” and “strange” elements so that customers can immediately sign up as potential customers with your business.
Final thought
Surely, you’re using at least one software service. It is possible to list a few software widely developed by the world’s leading SaaS providers such as Amazon Web Services, Oracle, Adobe Creative Cloud, Slack, Dropbox, Google, IBM, Microsoft, ServiceNow. Evidently, SaaS has almost monopolized the technology market.
Hopefully the above article helps you better understand what pop up is, as well as some concepts related to pop up for SaaS companies that make them so successful. Let’s follow Error Code 0x for updates of the digital world!
