Having an impactful visual appearance is important to engage the users. And even now many marketers and bloggers do not know how to optimize images correctly. Images are highly important in determining the overall SEO performance of your website.
They need similar attention that you pay towards the SEO of the whole content on your page. Image optimization is necessary for building your page rank through the reverse image. Knowing how to optimize photos will help you in many ways. Let us have a look at the key benefits of SEO image optimization.
Key Benefits
- Offers great user experience.
- Faster page loading.
- Makes the page recognizable and findable for search tools.
- Better ranking in search by image results and SERPs.
Despite such amazing assistance, some marketers are blank about optimizing an image. For those people, just an alt tag is enough to get the best SEO for image finder tools. But In reality, there is much more to it.
9 steps to optimize images
SEO Friendly Alt Tags
Tags are a text alternative to find photos if the browser can’t properly render the image it shows the tags similar to the image. Make sure that they fit with the image description.
It provides image finders with useful information about the subject of the photo. Google then uses this information to determine the best result for the user’s query.
It is an important part of SEO strategy.
Naming Your Image
Image file naming alerts google and other search by image tools about the content of the picture so that the search engines can provide your picture to the viewer with the appropriate searches.
Not changing your image file name is a pretty bad move because just one name can push your content to the top and not changing can push it to the bottom.
Focus on File Type
Before you start adding images to your webpage you want to make sure that you have chosen the right picture format for your page. There are many formats used for search by image engines but the most commonly used and popular ones are JPEG and PNG.
1.JPEG Images
This format is useful at times when an image is resized or compressed, and you need high-quality images.
2.PNG Images
If you edit or download files from adobe viewer, then this is the preferred format among others.
Licensed Images are Better
Make sure that the images you use on your webpage are those that you have been licensed to use. Make sure there are no copyright or license conflicts.
Reverse Image Search is the go-to search by image tool for users because of its smart database that compares your image with three big databases like Google, Bing, and Yandex to provide you the best results.
For finding the best images related to your blog post with SEO friendly user interface you can visit https://www.reverseimagesearch.org.
Image Sitemap
whether you are creating a new sitemap for your images or adding images to your sitemap. It is highly recommended to back up your images in your sitemap.
Having your images in a sitemap greatly increases the chances of search engines crawling and scaling your images. Thus, it results in more photo search which increases the traffic on your site.
High Resolution is a Good Gesture
We want to optimize our webpage according to Google SEO and search by image tools but that does not mean that we have to compromise on the quality of the images. Images are the first thing that the visitor is attracted to when he visits the page.
So, it’s better to make sure that the pictures are high-quality and engaging.
Make your Images Responsive
This is the most important point that you need to keep in mind while adding or creating images for your website.
Your image should be able to load on such mini devices in the same way as it loads on Computers or laptops.
There is an option you can utilize when you are HTML coding it is known as “srcset”. This code directs the browser to load the query on different screens with different dimensions without altering the quality of the image.
Use Simple Colors
Try to use simple and bright colors like yellow, blue, green, etc. instead of using complicated ones because it just makes the page look dull and boring.
Use more basic colors because they stand out and make your page look unique from the rest of them.
Create Unique Images
In today’s world, everyone is looking for new and unique ideas to entertain themselves. So, just go ahead and try new methods to come up with new cool images.
Because the visitors are attracted to something that they have never seen before. This helps your blog or page to gain more popularity and also increase your photo searches.
Conclusion
So, these are the few most important tips that you should follow for search by image optimization. You should keep in mind that paying attention to image optimization improves the overall SEO of a website.
